Core Values

R.B. Baker Construction Core Values

The foundation of R.B. Baker Construction, a division of Reeves Construction Company, along with Colas USA’s ongoing success and development lies in preserving the trust of our customers, employees, shareholders and other third parties. Our flexible, decentralized organization enables each and every one of our employees to exercise the autonomy required by our respective corporate responsibilities in accordance with the distinct characteristics of each location. Given that autonomy, it is essential that we operate in a manner consistent with our values and in compliance with our ethical principles and the law. To achieve that, nine basic core values guide our behavior in all aspects of our business activity throughout the United States:
Safety: The safety of our employees and the traveling public is everyone’s responsibility. Plan safety into every aspect of our work and do not deviate from that plan. Strive for zero incidents.

Integrity: Our business conduct will include the highest level of honesty, ethics, and moral correctness. We will not compromise employees, customers, or our company.

Respect: Respect is the basic rule of behavior that guides every employee in all of his or her actions: respect for oneself and respect for other employees, customers, third parties, the trade unions, society at large, the Group’s principles, laws and regulations, the environment, fairness and ethics in the broadest sense.

Teamwork: Our culture of teamwork allows us to work together within the Company, and with our customers to deliver better solutions and collectively accomplish our goals.

Entrepreneurship: Each employee should show initiative and be motivated by a desire to win, to commit, and to succeed.

Transparency: Our actions must match our words. Each day we must strive to earn our reputation rather than simply manage it. To that end, we must operate in a manner in which our integrity and values cannot be questioned – that is, we must be authentic.

Leadership: Each day, every employee is expected to give the best of themselves, to strive constantly for quality and to demonstrate the highest level of professionalism – and to lead by example.

Accountability: Each individual is fully accountable for his or her decisions and actions.

Trust: Relations within the company are based on trust, which is the cornerstone of autonomy, frankness and authenticity. It is for each person to establish and develop his or her trustworthiness and for each person to extend trust to others.


R.B. Baker Construction’s, a division of Reeves Construction Company, employees are committed to “doing the right thing in the right way”. Each day we strive to make this part of our culture and to ensure that this approach takes precedence over short-term profits or simple convenience. To achieve this end, we avoid any actions or activities that could call into question our reputation, integrity or impartiality. For example, in every relationship with third parties, clients and suppliers, the men and women of R.B. Baker Construction keep their word and fulfill their agreements. Likewise, we are committed to delivering our products and services on time, within budget and according to our customers’ requirements and specifications. Finally, all of our subsidiaries not only comply with the letter but also spirit of all laws and regulations affecting our businesses.

Each employee must also ask questions and promptly raise any concerns they may have regarding any proposed course of action. If something does not seem right, we expect our employees to speak up! In that regard, R. B. Baker Construction provides its employees with several avenues to report their concerns. Of course, we always encourage employees to speak to their supervisor or to contact the Reeves Ethics Officer or the Colas USA Chief Ethics & Compliance Officer, but in those situations for which anonymity is desired, employees may use our reporting hotline. All calls are confidential and the caller’s anonymity will be maintained.

To further our commitment to ethics, we are a member of the Construction Industry Ethics & Compliance Initiative (CIECI). This organization brings together, in a non-profit, private association, companies within the U.S. construction industry that are committed to the highest level of ethics and conduct and compliance with the law. This association benefits us by providing numerous training opportunities for our employees.

Community Relations

For quite some time, R. B. Baker Construction have been observing a strategy of vertical integration whereby we increasingly manufacture much of our construction materials. Recognizing the importance of being a good neighbor and the issues inherent in the operations at our production sites, we are making major efforts to keep our facilities as environmentally-friendly as possible and to develop an ongoing dialogue with local residents. R. B. Baker Construction believes that dialogue is essential to understanding the needs of local communities, explaining exactly what we do and constructively working toward mutual understanding and satisfaction to prevent crisis situations.